Global Head of Marketing

This is a fantastic opportunity to become part of the Leadership team in a high-profile global marketing role.  You will be expected to build on the marketing platform that has been established and support the growth of the Oleeo product in our target markets. 

You will be responsible for the UK & US marketing strategy, budget & reporting, product marketing, company brand, external & internal communications, and direct management of the marketing team and sales development manager. The ideal individual will therefore be experienced in the US and UK market, but must have US marketing experience. We are happy to look at candidates based in either the UK or US (East Coast time preferable) but must be comfortable to cover both time-zones.  

This is an exciting prospect to drive the direction of marketing and directly impact the growth of our company. 

Your responsibilities will include:

Strategy and Leadership

• Develop, lead, and gain alignment on the company’s go-to-market (GTM) strategies, analyzing the market to develop market penetration strategies for the US and UK in collaboration with other leaders

• Lead the Marketing team in the development and execution of

• Set the strategy for and lead a Sales Development Manager and team, ensuring Sales Development efforts are aligned with Account Based Marketing (ABM) and demand generation strategies and campaigns

• Establish and set quotas for the sales development team

Marketing, Product, Brand and communications

• Play a hands on role in product marketing, developing foundational materials (such as buyer personas, messaging and positioning, buyer's journey), as well as product launch plans and marketing content creation

• Lead PR and analyst/influencer relations, achieving strategic coverage in industry publications and analyst research, working with a PR agency

• Oversee the social media strategy, setting goals and priorities

• Manage the brand platform, creating a holistic brand experience, encompassing the visual brand, as well as the company purpose, mission, and vision 

• Based on the GTM plans, determine quarterly or bi-annual multi-touch, multi-channel marketing campaigns, including key messagings and activities

• Support internal communications, working with HR and CEO, including company meetings

• Collaborate closely with sales leaders and field sales, in the US and the UK, on GTM strategies, campaigns, processes, and sales enablement

Reporting & Measurements of success

• Create and maintain a revenue model to determine the pipeline needed to achieve the company’s revenue goals, including lead, account, and SAL/SQL/SQO targets

• Measure and report on the ROI of marketing investments in terms of pipeline achieved

• Create and manage the marketing budget, optimising the marketing mix and spending, and measuring the value of investments

Technology

• Lead the successful use of MarTech tools, including Hubspot, 6sense, and Outreach, optimising the value returned

• Lead the MarTech stack vision, innovating the use of tech to solve problems, achieve improved efficiencies, and accelerate pipeline growth

Oleeo means a diverse collection of things, that together, make something beautiful.

That’s how we see ourselves; a diverse team of technology and talent acquisition professionals who’ve come together to achieve something - well beautiful.

Our purpose (and passion) is to help companies attract, engage and hire amazing, diverse teams that can change the world for the better. We've done that by assembling a diverse and growing team of our own.

We are pioneers in recruitment software and have a 100% focus on talent acquisition. We specialise in providing a cloud-based talent acquisition technology suite and have decades of award-winning recruitment software expertise and an obsession with driving real change in organisations. Our products accelerate and improve the entire process of finding, attracting, engaging, assessing and hiring the best talent

We have been established for over 20 years with offices in London, New York and Asia and are proud to list some of the world’s most talented organisations like The Institute of Cancer Research, The Metropolitan Police, M&S and Bank of America among our customers.

We are an equal opportunities employer, and have a terrific culture where people work hard in a friendly environment, and you are encouraged to excel and grow your career. We foster a creative and inventive environment with a truly exciting product to work with.

We have a casual dress code, and benefits including a discounted local gym membership and bikes to work scheme. Our location is great, right in the heart of Wimbledon Park with plenty of coffee shops, bars and of course the park nearby.

It’s an exciting time to join our growing business, so we’d love you to take a look at what we have on offer and come and join a company that still has an entrepreneurial spirit at its core!

• Have a background in Business to Business (B2B) marketing Software-as-a-service  (SaaS) technology solutions to large enterprises

• Leadership and team management experience

• Have experience in the Human Resources Tech or recruiting tech market

• Have experience marketing to both UK and US markets

• Have proven success in account-based marketing

• Be data-driven with strong business acumen

• Have a passion for marketing automation, account-based marketing, and the effective use of Martech to drive results

• Has a deep understanding of product marketing and content marketing

• Be able to balance strategic planning with day-to-day execution